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Ashiana Housing was to give to the middle-class home owner features that were hitherto seen only in higher income level group housing: top quality construction, manicured lawns, expanse of greenery, children’s play areas, swimming pools, clubs, a calendar of social activities for the whole family, and a full roster of maintenance services.
As bottomline grew healthier and awards started pouring in, Ashiana Housing walked on another unique path – it pioneered the retirement home movement in India where seniors could lead safe, active, enjoyable and comfortable lives. Here was a company that focused on needs over trends, quality rather than quantity, and people instead of profit margins.